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that during sandy, one twitter user started to spread lies deliberately and it was somebody who was trusted who people developed a relationship to and thought was a source of good information. he was playing crazy pranks and they went everywhere. it's a learning curve for anybody. figuring out when somebody is true and figuring out when they are reliable in the weird case where a reliable source of yours goes and deliberately lies. that's difficult to fix in me medium. >> buzz feed also partnering with the new york times. >> we did video around the connections trying to pull online video and twitter conversations together. >> and where do you see that progressing to? >> i think there's a lot of opportunities for these traditional companies to -- and a lot of them are very aggressively like you guys, like the times, leapfrogging into these. in a weird way, nobody has an advantage. it's so new right now that like anyone can jump in. >> ben smith, thank you for your perspective. >> that's all for our conversation today. you can follow it all week long at meetthepress.nbc.com. >>> stay tuned fo
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